Automotive Definition & Meaning

HPM integrated Honda’s Indonesian automobile businesses, which was previously conducted by four separate companies ranging across vehicle assembly, engine and component manufacturing, and wholesale distribution. Honda first entered Indonesia in the 1960s through PT Imora Motor as its sole national distributor, with its first model Honda T360 pickup. As a response to the vehicle import ban, PT Prospect Motor began local assembly of Honda automobiles in Sunter, North Jakarta. The brand then gained reputation for its passenger cars, contrary to several other Japanese brands which relied on commercial pickups and minivans.

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